The Impact Of Apple And Twitter On Facebook

June 13, 2011

Yesterday Apple made a huge announcement that Twitter would be deeply integrated into the company’s new operating system. How does this impact Facebook?

Apple says that third party developers can quickly implement Twitter application programming interfaces for user authentication, a feature that Facebook has offered for a long time now.

The result is that Twitter will probably become the most dominant identity provider on the world’s best known smartphone. However this will not kill Facebook for websites. Instead, Facebook’s identity authentication service will continue to thrive despite this new pact.

There’s no doubt that the new partnership between Apple and Twitter was a major blow to Facebook. AsMarshall Kirkpatrick put it, “iOS apps will look like, feel like, read from and publish to Twitter like never before. And they’ll do that in many cases instead of using Facebook.” My summary: Twitter may be used to authenticate iPhone apps, but they still don’t know who my friends are.

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Written by Jo & Ray · Filed Under Technology 

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