Good news for social media oversharers! On March 13, Netflix became integrated into the world of social media. The video streaming service introduced its first Facebook app, which gives users the ability to share their Netflix activity on their Facebook timeline. If users are looking for something new to watch, they can go to the Netflix site to see what shows their friends have “5-starred” or recently watched. For customers who would be embarrassed to let their Facebook friends know that they just watched “Grey’s Anatomy,” the app offers the option of hiding guilty pleasure titles from their Facebook-published viewing history.
The seemingly overdue partnership of Netflix and Facebook finally came to fruition after a lengthy legal battle with Congress. Previously, the Video Privacy Protection Act – a law enacted in the pre-Internet days of 1988 – had made it illegal for “a video tape service provider” to share customer information without that customer’s consent in written form. Netflix lobbied Congress to amend the law so that it would make sense in the context of modern technology. The company emerged victorious in January, when Congress signed an amendment that updated the law and made it possible for the new Facebook app to exist.
Are you someone likes to share your media activity with your friends via social media? Will you be installing Netflix’s new Facebook app?