Apple will debut a wearable device alongside the September 9 iPhone launch, says a new report. But the question remains whether this will be the unveiling of the so-called “iWatch.”
Apple’s long-rumored wrist-worn wearable device will make an appearance at the company’s September iPhone event, according to a new report.
Recode is reporting that the event, typically reserved only for the company’s annual refresh of its smartphone line, will also include the introduction of a new wearable device alongside two new iPhones. It’s unclear whether this device will be a smartwatch, already dubbed the “iWatch” by Apple observers.
Apple is expected to unveil a 4.7-inch iPhone and possibly a 5.5-inch model as well next month. Less certain is whether the announcement of Apple’s wearable will be pushed back until October, when Apple has typically announced new iPad tablets and Mac computers. If Apple does introduce a wearable at its iPhone event, that would be a departure from the company’s product rollout strategy. It would also be the first new product line from Apple since the introduction of the original iPad in 2010.
The report states Apple’s new gadget will “make good use” of the new HomeKit and HealthKit platforms. Both are designed to make it easier for developers to integrate smart home devices and fitness apps into Apple’s iOS mobile operating system. Apple announced in June that HomeKit and HealthKit would be part of its iOS 8 update, due this fall.
Recode, known to have an accurate track record regarding Apple news, originally reported earlier this month that the iPhone event would take place September 9.
CNET has reached out to Apple regarding its September event and will update this post if we hear
“A Hard Sell”
Apple’s entry into the fast-growing wearable scene has been rumored for years. However, this has been a chase after ghosts. There have been passing mentions of such a project bylower level employees speaking anonymously. Analysts and investors have long expected the product would arrive this fall. As per its standard policy, Apple doesn’t comment on its product plans. But in May, Eddy Cue, who’s in charge of Internet, software, and services at the company, said Apple has “the best product pipeline that I’ve seen in my 25 years at Apple.”
It’s unclear whether Apple is developing only one wearable device or more at this time. That raises the question of whether Apple’s wearable now rumored to arrive next month will be a smartwatch, similar to devices running Google’s wearable-specific Android Wear OS.
The alternative is a fitness wristband like Nike’s FuelBand. Earlier this year, Nike discontinued hardware development on its FuelBand line and has been rumored, thanks to cryptic hints from Nike CEO Mark Parker, to be in tight partnership with Apple on the software side. Apple CEO Tim Cook sits on Nike’s board of directors and has since 2005.
Still, Apple would be entering a market already saturated with competing devices from electronics makers like Samsung, LG, and Motorola, as well as hardware startups Pebble, Basis Science, and numerous other, smaller wearable companies. If Apple’s wearable is a screen-equipped fitness band, it will compete with smartwatches as well as health tracking products from Fitbit, Jawbone and a bevy of health-oriented hardware makers.
“Apple works very hard to produce exceptionally great products and doesn’t quickly release things like a wearable. So if one is introduced I expect it to have a chance to set the direction and make the product category finally viable,” said Apple co-founder Steve “Woz” Wozniak Wednesday in an email exchange with CNET. Woz feels that wearables a “hard sell,” however, and that Apple cannot design and release a device that only acts as Bluetooth go-between connecting a user’s wearable with their smartphone. A larger screen for the wearable may help in that respect, he added.