Why Startup Marketing So Important
It is always very exciting to start up a new company, you got great business ideas, great products, and you can see the bright future of your company right in front of you. However, the beautiful story does not always come true. Startup failure rate is quite high due to failure of marketing startup, a successful startup needs to gain awareness by the public as soon as they could. That’s why you need marketing for a startup.
Startup Marketing Plan
When marketing your startup, startup marketing plan is the very first thing to do. A plan would prevent getting lost in the process of marketing startup. A mature startup marketing plan consists of startup market research, startup marketing budget and startup marketing strategy.
First, a startup market research would be a complete market research of your competitors and yourself, which will give a better understanding of your startup’s position in the market, and your advantages and disadvantages on products; thus further could help you avoid competing at the wrong targets.
Second, set a startup marketing budget for your plan. After the startup market research is done, a startup marketing budget should be set up at the appropriate level. Since return and input on marketing may not be linear, you should be aware of how much to put in, in which way marketing your startup could gain the awareness from the public with the lowest input.
Last, with a plan and a budget, you can implement your startup marketing strategy of step by step actions. There are a great number of startup marketing strategies to choose from, but the most effective ones today are the online methods. Here are some startup marketing tips for your startup marketing strategies:
Startup marketing Tips
Implement social media strategies inside startup marketing strategy: Create accounts on social media apps such as Facebook, twitter and Instagram. Keep an updated blog for people to learn about your products and services. Marketing startup on social medias is a good way to let the public learn about you. It may not bring sales in a short period, also it takes time to get people following your updates; however it is definitely helping in the long run and it is free.
Tip #2: Startup Website
Make your startup website stands out from the competitors. An optimized, well formatted startup website could have a higher rank on search engines and bring more clicks on related topics; and therefore bring more awareness and businesses for your company. How to do it? A startup website with denser products and services keywords, clear page title and descriptions is usually a well formatted startup website. Check this blog for a better startup website optimization with the SEO Competitive Analysis.
According to Google, 60% of its clicks are generated from the web advertising, which is good news for marketing your startup. You can use the web marketing online tools such as Google AdWords to create your own ads. Marketing for a startup can be as simple as typing in your keywords and ads. Use these online tools, let people see your ads when they search for related topics. Soon you will get customers coming for you.
Marketing for a startup is not easy, everything has to start from zero, but with a good startup marketing plan, well done researches, and the startup marketing strategies from the startup marketing tips; marketing startup should be easier and helpful for the development of the company.