Discover the Online Marketing Strategies We Used To Gain National Exposure

January 5, 2012

How to use online media to attract offline media attention

In a world of shrinking attention spans, you might feel like the only way your business is ever going to be mentioned, is if you’re accused of embezzling. This is despite us being in a golden age for attracting media attention, thanks to shrinking media staffing budgets, and new online marketing strategies and tools like Twitter.

You just have to understand what bait to put in the water to attract the reporters.

This seminar, which we charged $25 for when we did it live, explained to people how we ran our online marketing campaign and offline marketing campaign to attract Google to Duluth Minnesota. It’s an...

Written by Jo & Ray · Filed Under Marketing 

Mitsubishi To Launch New Pajero In India Before March End

December 30, 2011

The next-generation Pajero is expected to be unveiled in the first quarter of 2012. Mitsubishi had initially planned to launch this all-new SUV at the Auto Expo in January. However, the plans had to be rescheduled due to disruptions caused by unexpected floods in Thailand. Mr. Manoj Jha, Managing Director of Hindustan Motors (HM), which makes and markets Mitsubishi Motors Corporation’s range of vehicles here in India, said, “We had decided to launch Pajero as well as new variants from the HM stable at the Auto Expo 2012 in New Delhi. However, some dislocation of operat...

Written by Jo & Ray · Filed Under Marketing 

Queen’s Christmas Speech Will be Released as Download for Amazon Kindle

December 28, 2011

The Queen’s Christmas speech is to be released as a free download for Amazon’s Kindle e-book reader after its broadcast.
An announcement on the Royal Household’s official website also said that a transcript of the speech will be made available on the social networking website Facebook.

Amazon secured access to the holiday tradition after it approached the Royal Household with the proposal.

In addition to this year’s speech, Kindle owners will be able to download the Queen’s previous 48 Christmas messages, dating back to 1952, the year she was crowned monarch.

A Buckingham Palace spokeswoman told the BBC: ...

Written by Jo & Ray · Filed Under Marketing 

Market Facing Strong Headwinds

December 24, 2011

Most U.S. portfolio managers seem to view the EU sovereign debt crisis as they would a pesky mosquito that refuses to fly away.  If only the mosquito would leave, the asset managers could concentrate on the U.S. where the economy is said to be showing so much improvement and stocks are incorrectly perceived to be cheap.  Unfortunately, that is not the case. The EU crisis is part of a developed world credit crisis brought on by too much debt that must be deleveraged, a process that will take many years in both the EU and the U.S.  It should clearly be realized that the EU debt problems are not going away soon, that it will impact the U.S. and that the U.S. economy has its own serious prob...

Written by Jo & Ray · Filed Under Marketing 

How to Improve Your Website

December 23, 2011

Your website is what your potential customers see when they connect with you online. Here are some ways to make sure it will be a good marketing vehicle for your business.

As online advertising and e-commerce are really starting to take off and are rapidly expanding, many businesses have chosen to hire a digital marketing agency to build or redesign a website for them. However, not all small businesses and new start-ups have the budget to use the services of a professional web design firm. There are some ways to make sure that your website will be a good tool to connect with your potential customers and will also be an efficient marketing tool for your business on the internet.

Here are some steps to take to achieve this:

  • Use a good template for your site

The website’s template should allow for easy navigation between pages on your web...

Written by Jo & Ray · Filed Under Marketing 

Facebook’s ‘Timeline’ Now Available to All Users

December 16, 2011

Facebook on Thursday began transforming profile pages into interactive digital scrapbooks that let members of the world’s leading online social network tell the stories of their lives.
The “Timeline” feature being rolled out by Facebook was unveiled at a developers conference in September and comes with new ways for people to discover and share music, movies, books and news.

“Timeline gives you an easy way to rediscover the things you shared, and collect your most important moments,” Facebook said in a blog post announcing that the change is now available to its more than 800 million membe...

Written by Jo & Ray · Filed Under Marketing 

Updated Nook Color Includes Video Streaming from Netflix

December 13, 2011

Barnes & Noble said Monday that people who have Nook Color tablets can get a free update with video streaming from Netflix.

Those who don’t want the hassle can will see their Nook Color updated automatically in the coming weeks.

Chief among the update’s features, which we discussed when the Nook Tablet was announced, is streamed video, primarily in the form of Netflix. There’s also an app called Flixster, which lets you use certain downloaded video. (More on that from Flixster.)

The more expensive Nook Tablet launched with both Netflix and Hulu Plus, but there’s no Hulu Plus available to Nook Color yet. (We have inquir...

Written by Jo & Ray · Filed Under Marketing 

5 Reasons you Should Pay to Advertise your Blog

December 9, 2011

People are used to getting things for free over the Internet. Anybody can access most blogs for free. Many development tools used to make these blogs are free. Even support services like webhosting are free. So the initial reaction to even the slightest hint that one has to pay for blog advertising is understandably negative.

Last year, only three percent of bloggers paid for online advertising. But in the marketing world, nothing is purely black nor white, and so you shouldn’t dismiss paid online advertising outright. There are many reasons why you should pony up and spend in the quest to monetize your blog. Many have whipped out their credit cards and reaped the benefits. If you are at leas...

Written by Jo & Ray · Filed Under Marketing 

Court Quashes Apple’s Plot For Preventing Sale Of Samsung Galaxy Tab

December 6, 2011

Apple has provided with the request facilitating court order that was aimed at blocking sales of 4G Smartphone and Galaxy tablets of Samsung, according to a court ruling posted on court docket.

Apple, in its lawsuit has filed in the federal court in San Jose of California, has been seeking an court order for blocking Samsung products like Galaxy tabs, 4g Smartphone in U.S.A claiming that Samsung has violated Apple’s patent protocols. The lawsuit has been considered as a elementary part of the legal battle taking place between the two companies which have been fighting in 10 different countries. The battle has also been taking place in Australia as the Australian High Court has granted the Apple a further delay rega...

Written by Jo & Ray · Filed Under Marketing 

Real Money Gambling in Facebook

December 2, 2011

Online gambling in Facebook? Well, the rumors are rather true and it is most likely that from the first quarter of 2012, Facebook will give its UK users the opportunity to gamble with real money!

According to an eGaming Review (content needs subscription to be seen) and a relative article from TechCrunch based on that review, Facebook has already started contacting with several well-known companies that provide online gambling applications, such as 888 Holdings and Gamesys, in order to turn Facebook into an online casino!

Of course, UK is only the start, more like a test, in order to take a first taste of the use...

Written by Jo & Ray · Filed Under Marketing 

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